AMO Details

AMO Details is an online retailer that celebrates creativity throughout quirky and original stationery and decoration products. I worked in all the phases of the start-up launch: brand identity, website creation and optimisation and online campaigns. I was responsible to create the entire website and to promote the brand and the products.

E-commerce Website Development

Creating e-commerce websites is one of my favourite things to do. AMO Details’ website is visually reachable, easy to navigate and well organised. This website is another communication tool that reflects brand identity and enhances the beauty of the brand’s products. It was built using Shopify, features a WordPress blog; it is mobile responsive.


SEO strategy is a key thing to have in mind while creating a website. I was responsible for the SEO strategy and implementation on AMO Details’ website.

Keyword Research

Market and keyword research are important SEO activities. This included having a look at competitors onsite SEO, back-links and search engine performance in order to find the most relevant search terms.

Content Creation

I was responsible for creating all the website copy, including product description pages. I created meta titles and meta descriptions for all pages on the site and optimised the searches I wanted each page to appear for. Once the website was fully optimised, I got a plan to get some relevant back-links and got in touch with some bloggers and influencers in the industry.

Social Media Management

One of the areas I was able to work at AMO Details was the brand’s communication through social media: Facebook, Instagram and Twitter. This includes creative planning, managing of the content calendar, monitoring, reporting of the social media networks and editing some of the communication materials.


Social Media Advertising

I ran some paid social campaigns on Facebook and Instagram with the main principle aim of increasing the number of social media followers and sales.


I was responsible for the PPC management of the company. I ran some campaigns on Google AdWords to increase sales during key dates, such as Black Friday and Christmas.