Google Ads is a cost-effective way of advertising to users when they are searching for a product or service. My role was to create, monitor, optimise, track and report the campaigns that were promoted through Google. The primary goal of the campaigns was to generate leads for the courses offered by the college and to promote events. I had the opportunity to work with different campaign types such as search, display and remarketing. It was also my responsibility to create the landing pages linked with the adverts.