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UKCBC’s website reflects the college’s culture and vision. Its student-centric content covers course descriptions and other valuable information for prospective students. It features a blog where the college publishes news about relevant industries as well as students career advice. The website is built in WordPress; it is responsive and easy to navigate.
I was responsible for improving the website. My tasks included: planning website navigation and the user journey; creating new pages and specific landing pages for campaigns; installing and updating plugins; creating redirects; and reporting the website’s performance through Google Analytics.
I was responsible for SEO on the website’s highest ranking pages; I also worked closely with UKCBC’s content editors for keyword research and content strategy.
Social Media Management
Facebook, Twitter, LinkedIn, Google+ and YouTube are the social media networks used by UKCBC. My responsibility was to plan the social media calendar, create and schedule the content and report the results of the different channels. As a direct result of my work, UKCBC gained leads through social for the first time in the company’s history.